How’s business transformation going for you? I’ll hazard a guess: not well! Statistically that’s likely a good guess because so few transformation initiatives deliver. Under 20% of organisations have achieved their digital potential. You’ve read this far, so I’m also going to guess that you want to find a better way.
Why we Invented LINQ
We invented LINQ because we were frustrated – just like you. We’d observed business leaders who knew that they needed to do something – anything – to become more competitive and meet rapidly developing customer expectations. We’d observed their technology teams, chomping at the bit to tackle digital transformation. And the result? We saw a communication void that typically resulted in either paralysis or yet another IT project disaster.
The Communication Void
We really wondered about that communication void. So we listened. We heard business leaders discuss the enterprise using a familiar financial model. Everyone shared a common view based on value and cost and balance sheets and depreciation.
We then sat in on technology meetings where even with our technology backgrounds, we’d struggle to understand the models being used. They seemed to us to be lost in detail and absent any real sense of business relevance. So it was little surprise when we sat in on briefings where technology leaders were pleading for funding for their latest, greatest system and observed – mutual incomprehension. The business leaders understood the ‘why’ but not the ‘how’ or ‘what’.
We’d also observed our fair share of IT project disasters. Business Leaders performing the governance function simply didn’t understand what was going wrong because they’d never understood what ‘right’ was going to look like.
The conclusion we reached was that this communication void was a very real problem. We figured that it played a major role in a failure to realise digital potential either through decision paralysis or by IT project disaster.
The Model in the Middle
So we invented LINQ as a ‘model in the middle’ that would help Business Leaders understand business value across their information ecosystem. This allows business leaders to prioritise and sequence the changes needed to deliver that business value more efficiently and effectively. Business leaders can then direct technology teams to implement that change. This creates a Lean / Agile framework to drive continuous business improvement towards business transformation.