It was just over three years ago when we realised that the idea of Information Flow Modelling was resonating with our consulting customers. That marked the start of LINQ’s SaaS adventure. When I look back at the early prototypes and slide decks, I’m amazed at how well formed the idea was; but equally shocked at […]
So you’re in your business, applying your efficient process which delivers results for your organisation. You create targeted marketing material based on the data you have available to you and this brings people through the door to buy your product. Life is good. Then one day, the marketing still goes out, but the result isn’t […]
It’s a great question – why does it take a crisis to cut through the crap of decision making? Why until that crisis happens are people generally so resistant, so based in the current, that decision making around transformation takes an age? In a recent conversation with a government agency CIO, he suggested that off […]