When I was a young boy growing up in rural North Canterbury in the South Island of New Zealand, my mother, for a time, worked at a local poultry farm. Occasionally she would arrive home with refugees; hens she had rescued from the farm. These hens, my mother would tell me, were a different colour from all the other hens in the shed. Apparently, on commercial poultry farms it is usual practice to have only one breed and colour of chicken in a particular shed. That is because any individual chicken that does not conform to the colour and behaviour of the other chickens in that shed will be harassed and eventually killed by its shed-mates. The chickens my mother brought home just didn’t match the expected behaviours, the ‘norms’ of the shed they were in.
Well it turns out that organisations are a lot like chicken sheds. Every organisation on the planet has an overt, though typically covert ‘way we do things around here’ or norm-congruence. Typically unspoken, you will see norm-congruence in actions when individuals, behaviours or ideas that do not conform to this unspoken underground culture of established norms and values; are quickly killed-off.
In many ways this is unsurprising given our tribal heritage which suggests that conformity, or tribalism is a way of thinking and behaving that manifests with individual people being more loyal to their tribe than even their friends, family or country. i.e. Street Gangs, Football hooligans etc. This is backed up by an industrial-era education system that, along with math and literacy; teaches us the importance of avoiding getting stuff wrong; to know the answers; learn the rules; fit in; look good and above all; avoid looking bad. When we enter the workforce, we take this tribal-educo modus operandi with us into any new organisation such that we’ll immediately want to come to grips with ‘how people do things around here’ and above all, avoid making mistakes.
Unfortunately such a mistake-adverse; blame-driven culture can never support innovation. Dictionary.com describes innovation as:
* Something new or different introduced
* Introduction of new things or methods
Anyone who has been involved in successful start-up projects can tell you how many times they failed before they eventually succeeded. One of my favourites is that of Norm Larson, inventor of the water-displacing lubricant WD-40. WD-40 literally stands for “Water Displacement – 40th Formula (Attempt)”. It took Larson and his team 40 attempts to get the formula right (though they might have considered a snappier name).
Innovation relies on trial and error, individual and collective intuition, a willingness to have a go and; most importantly, a willingness and acceptance that you’ll get some stuff wrong. Sir Ken Robinson points out: “Getting things wrong is not the same as being innovative but if you are not prepared to be wrong; you’ll never come up with anything original.”
Many organisations desire the very thing their culture makes it almost impossible to achieve. And when things do go wrong, which is all the time, we have developed all manner of alternatives to innovation in an attempt to fix the problem while trying, we think, to play it safe; to not to make mistakes.
How do organisations cultivate a culture where staff have ‘permission’ to innovate in a controlled or at least directed fashion? I think it has something to do with starvation, insight and desire.
More on that in my next post where I’ll explore how our methodology and toolset, LINQ provides fuel for the insight component of that equation.
Join the discussion and tell us your opinion.
Totally agree with this article. Fits the Swedish “Jante law!!!”
This is a very well written article. So the sales pitch comes next??
I really get the chicken example and hope you dont mind if I use it .
Dorenda ( hen pecked old chook)
PS I dont consider INNOVATION to be a value but an aspiration – one that may or may not be acheived
Dorenda. Thanks for your comments. Yes, happy for you to use the ‘Chicken’ example though would appreciate credit. I think you are right about innovation not being a value. I think it is more a verb though in thinking about some of the great innovators, the word is more ontological in that it is just part of who they are; their way of being. Nevertheless, that doesn’t stop it appearing in corporate ‘Our Values’ statements e.g. IBM: http://www.ibm.com/ibm/values/us/
Comments are closed.