LINQ: The Business of Information Flow

Information Flow matters to your business. If you don’t believe me, here’s a challenge. Ask these questions about your organisation:

  • How does it use Information?
  • How do decisions about Digitisation get made?
  • What’s the most valuable Information Asset?

Only a few organisations are in the information business. These information-centric entities sell information as their primary business and should have a pretty good handle on these questions.

For every other organisation, information is a means to an end. These Information-enabled entities might struggle to answer these questions if they believe that information isn’t their business.

Disruptive Information Flow

Let’s take a step back.

  • A typical taxi company would have regarded these questions as irrelevant… and along came Uber.
  • A typical hotel chain might debate the relevance… and along came AirBNB.

These disruptive latecomers certainly didn’t think their business was information. They understood with clarity that information enabled a new way of doing business.

It doesn’t matter whether your primary business is farming or manufacturing, social services or healthcare, utilities or finance; Information has the potential to disrupt your industry and therefore your business. So you need a way of answering these questions. Now.

 See – Solve – Share – Act

LINQ shows how information flows through an organisation.  This depicts the Information Supply Chains which connect sources of data to business outcomes; a model which creates an new way of seeing how information flow supports your business.

This new view of information flow is augmented by a range of insights that help get from the current state (typically inefficient, ineffective information flows) to a better future state (a transformed business with fast, effective information flows). These insights solve a range of problems that you probably didn’t know you had; disruptive opportunities.

LINQ is accessible. This allows non-technical decision makers and specialists to share a common clarity about what’s to be done.

Decision Support

This common clarity enables LINQ to provide a powerful decision support tool that will enable effective digitisation across your organisation.

How Transformation Succeeds - See, Solve, Share, Act

Instead of a focus on systems which tends to alienate non-technical executives, LINQ uses an information flow approach to change. This approach creates incremental ‘change for better’ which in turn leads to continuous change (Kaizen) and ‘innovation everywhere’. Change done like this is more likely to result in business transformation than any ‘big bang’ approach.

By using this visual, intuitive approach, LINQ ensures that strategic intent cascades through to tactical execution without misinterpretation.

Valuing Information Assets

Above all, LINQ allows you to understand the value of your Information Assets. This understanding goes far beyond the “It’s really Important” measure that leaves accountants shaking their heads and assigns an objective and holistic business value to Information Assets.

Once Information Assets have a value, they become valuable; once they have a financial value, then they can be invested in.

Ready to answer those questions? Explore LINQ at  Then get in touch and let’s talk about how LINQ can transform your business.